The Ask: Develop an inexpensive but memorable stunt to celebrate Small Business Week in LA. And do it in about three weeks.

The Solution: The team and I found a beloved taco stand (also a loyal Waze Local advertiser) and bought them out for the day; sharing free tacos and taco-themed swag with hungry fans. We literally capped the whole thing off with a drone and a giant hovering Waze Local pin.